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Welcome
to Lota's Lab
Welcome to my marketing lab, where I will share with you not only tips to use in your business, but also some case studies that you could use as examples
Case studies
All Posts
Launch like Lewis-Skelly: Football’s rising star and the art of a powerful product debut
In football and in business, there are few moments as pivotal — or as nerve-wracking — as a debut. On March 21, 2025, 18-year-old Myles...
Carlotta Marrero Amador
Mar 222 min read
2 views
Accelerate your business: F1-inspired marketing strategies
​Formula 1 (F1) isn't just about high-speed cars and glamorous races; it's a masterclass in marketing that small businesses can learn...
Carlotta Marrero Amador
Mar 222 min read
1 view
Crisis Management: Lessons from the Heathrow Fire
Crisis management is a crucial discipline that enables organizations to confront unexpected events that can threaten their stability and...
Carlotta Marrero Amador
Mar 222 min read
1 view
AI in Digital Marketing: How small businesses can leverage it in 2025
Artificial Intelligence (AI) is reshaping the digital marketing landscape, offering businesses powerful tools to enhance engagement,...
Carlotta Marrero Amador
Mar 23 min read
5 views
How to create awareness on your page: A guide for small businesses
Starting a blog in today’s digital world isn’t just about writing—it’s about staying relevant. For small businesses, a well-managed blog...
Lota Works
Feb 232 min read
5 views
Brico Dépôt - Strategic Analysis and Digital Marketing Objectives
Understanding theoretical knowledge becomes more effective through practical application. That’s why I’ll be sharing the projects I...
Lota Works
Feb 163 min read
3 views
The power of micro-influencers: Why small businesses should leverage them in 2025
Ever wonder why some small brands suddenly gain massive attention online? More often than not, micro-influencers  are behind the magic....
Lota Works
Feb 162 min read
4 views
Authenticity in Marketing: How User-Generated Content boosts small businesses
El contenido generado por usuarios impulsa la autenticidad y confianza en pequeñas empresas. ¡Aprovecha esta estrategia para crecer! 🚀
Lota Works
Feb 32 min read
9 views
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