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About Lota

Hard skills

 ✌🏻 Social Media Management

 🎨 Content creation

 💻 E-mail marketing

 

🔎 SEO & SEM

🖌️ Graphic design

Soft skills

 🧠 Creativity & Innovation

🤖 Problem-Solving

 ⏰ Time Management

🗺️ Strategic Thinking

Languaje

 🇪🇸 Spanish

🇬🇧 English

Kind of experience

Work experience

Theoretical knowledge

Currently

🎯 Media & Experiential Communication
📌 
Volkswagen

  • Managed marketing campaigns and branding strategies.

  • Coordinated sponsorships and corporate events.

  • Oversaw merchandising and promotional activities.

✌🏻🎨💻🖌️

Master in Marketing and E-commerce 📌 EAE Business School

Advanced studies in digital marketing, consumer behavior, and e-commerce strategies.

✌🏻🎨💻 🔎🖌️

2022

🎯 Marketing & Communication
📌 Gran Canaria Tourism Board

  • Led marketing and social media for four official tourism brands.

  • Organized press trips and strategic promotional campaigns.

  • Developed performance reports and engagement analytics.

Master in Marketing and Communication
📌 Universidad del Atlántico Medio

Specialized in branding, strategic communication, and digital marketing.

✌🏻🎨💻 🔎🖌️

Specialization in Digital Marketing
in Tourism

📌 HECANSA

Developed expertise in tourism marketing, content creation, and brand positioning.

🎨💻 🔎

2021

🎯 Communication Internship
📌 Yrichen Foundation

Designed branding materials, social media content, and marketing assets.
Developed digital campaigns and produced video content.

✌🏻🎨🖌️

Bachelor’s Degree in Communication
📌 Universidad del Atlántico Medio

Focused on media, corporate communication, and public relations.

✌🏻🎨💻 🔎🖌️

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